Work
About

Brian P Farrell

Work
About
September 8, 2014
Brian Farrell

Access Trumps Ownership

September 8, 2014
Brian Farrell

Distribution and purchase points have evolved as consumers continue to embrace new usage-based relationships with brands, services, and each other.

 


“Revenue from the share economy will grow more than 25% in 2014, surpassing $3.5 billion.”
— Forbes


What if...

Your customers never owned your product?

 
September 8, 2014
Brian Farrell

Brian Farrell

Prediction Averts Frustration
Function Over Aspiration
 

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