Unifying a Luxury Brand

In 2009, Air East Airways partnered with Pandiscio Co to rebrand their family airline company and translate it to their many different product offerings.  Through the process, we were able to reinforce the benefits of a rebrand and the opportunities for maximizing that effort.

Main Lessons on Rebranding Yourself

1.

Rebranding can help you learn more about yourself and your company.

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2.

A new brand identity can help customers better understand all of your services.

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3.

Branding should extend through every point of the customer experience.